I was brought up in a country town on the NSW/VIC border called Albury. I was brought up in a hospitality family with my family owning and running successful hotels which i believe is where my work ethic has come from.
I started my Digital Marketing journey at the Australian Formula 1 Grand Prix and the Australian Motorcycle Grand Prix where I was a Digital Coordinator. My role here saw me managing both websites via the CMS (Drupal), sending eDMs via Marketo, managing databases, creating Marketo lead programs and scoring, analysing GA for trends and reporting, liaising with internal and external stakeholders, content creation and managing all Social Media accounts for both events. After 18 months in this role, I was acting Digital Manager after the departure of my manager where I upheld the digital department for both events for a period of 3 months.
My time at the Grand Prix came to an end after I was offered a role at HelloWorld Travel managing all digital assets for their wholesale division. This saw me managing a total of 8 brands digital assets which included all social media, content creation – both imagery and video, website management, database management, eDM sends (via Silverpop), website redevelopments and stakeholder management – both internal and external.
I departed from HelloWorld Travel after I was offered a role at V.I. a full-service agency with a strong focus on Digital in Melbourne. In this role, I was assigned as the project manager to multiple clients. I monitored the delivery of the projects and provided the necessary oversight, advice, and assisted with all project activities. My responsibilities included CMS management, eDM creation, client management and pitches, performance analysis and reporting, client software training (CMS and Marketo) and creation of lead scoring campaigns, nurture campaigns and marketing automation programs via Marketo.
In early 2019 I made the jump across the pond to London to further my career. I was hired by LAB - a digital agency in central Soho. Hired initially as a Digital Producer, I was promoted to Senior Digital Producer after 9 months. I managed a portfolio of six key clients. My responsibilities included securing business, defining the technology stack & SOW to design, build and post-launch support, and future phase definition.
I managed C-Suite level clients and a development team of 30 people located in South Africa. With each client, I adapted to a way of working that ensured successful collaboration. In addition, I maintained constant communication and monitored project timelines, and adjusted if required. I worked to an Agile methodology, whilst being flexible, to suit the requirements of the project.
In recent times I have also started freelancing dealing in WordPress and Shopify websites. Shopify more now than ever is crucial with e-commerce slowly but surely taking over the in-store experience, which for a consumer allows for an easy and comfortable online shopping journey and for the business a low overhead and sustainable business model.
The e-commerce space is an ever-evolving space to be in and the possibilities are endless, I believe the main difference between a successful e-commerce store and a non-successful is the connection and integration with a 360-degree marketing plan. Platforms alone are not successful, platforms connected make a business successful. After all the world we live in, everything is connected, from our Phones, Social Media, TV, Watches, Alexa, the list is endless.
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